Powering Africa's Commerce Ecosystem
Connecting manufacturers, distributors, retailers and households through one intelligent platform.
Ecosystem Flow
Manufacturer
Powered by SalesEdge
Distributor
Powered by SalesEdge
Retailer
Powered by Visible+
Household
Powered by Loko
Products
Four products. One commerce backbone.
Each solution solves a distinct problem while feeding one connected ecosystem of execution, intelligence, and household commerce.
SalesEdge
The FMCG Execution Platform
Connect field execution, orders, promotions, collections, and analytics in one operating system.
Visible+
Perfect Store Execution
Improve in-store visibility with shelf intelligence, audit workflows, and real-time compliance insights.
Loko
The Household Operating System
Help households manage pantry, budgets, shared shopping, and family coordination from one app.
Rafiki AI
Your Intelligent Business Assistant
Deliver guided answers, embedded tutorials, and workflow support across the full commerce ecosystem.
Ecosystem
A timeline of connected value creation.
From the manufacturer through to the household, SalesCloudApps gives every participant a digital layer for execution, insight, and collaboration.
Order-to-cash visibility
Track every step from order capture to fulfillment and collections in one live workflow.
Shelf intelligence
Detect compliance gaps and out-of-stock risks quickly with field-ready store execution data.
Household intelligence
Coordinate family spending, restocking, and inventory habits through one connected mobile experience.
Manufacturer
Activated by SalesEdge
Distributor
Activated by SalesEdge
Retailer
Activated by Visible+
Household
Activated by Loko
Industries
Built for every layer of Africa's commerce network.
Tailored workflows for field operations, shelf execution, inventory visibility, and household coordination.
Manufacturers
Drive route-to-market excellence, trade promotions, and downstream visibility across your channels.
Talk to our teamDistributors
Orchestrate orders, collections, stock flow, and field execution with tighter distributor control.
Talk to our teamRetailers
Improve shelf availability, compliance, store visit quality, and on-ground competitive intelligence.
Talk to our teamHouseholds
Bring family budgets, home inventory, shopping lists, and contributions into one digital home hub.
Talk to our teamAI Learning Center
Ask Rafiki for guided answers.
Surface best practices, tutorials, and operational guidance directly inside the workflow.
How do I create a TPM budget?
Start with campaign objectives, allocate budget by channel and account, map promotional spend to expected uplift, then add a post-campaign review plan for learning loops.
Performance
Operational visibility that travels with the ecosystem.
Turn distributed execution into a shared operating picture for leaders, field teams, merchandisers, and households.
12M+
Field activities tracked
480K
Store visits optimized
95K
Household workflows managed
2.4M
AI answers delivered
Connected operations dashboard
Representative snapshot across products
Orders captured
1,284
Perfect store score
89%
Budget adherence
94%
AI automation lift
31%
Trust
Built for teams who need precision across distributed commerce.
Enterprise-grade software, a modern user experience, and AI assistance that actually supports execution.
SalesCloudApps helped us connect trade execution and distributor visibility without patching together separate tools.
Commercial Director
Pan-African FMCG Brand
Visible+ gave our teams shelf-level clarity and faster interventions in key stores.
Retail Excellence Lead
Regional Beverage Company
Loko makes household coordination feel effortless, from pantry tracking to shared budgets.
Product Advisor
Family Commerce Pilot
Request Demo
Let's map your next commerce workflow.
Whether you are scaling route-to-market execution, improving shelf compliance, or building household intelligence, our team can help you design the right rollout.
Multi-product demos tailored by industry
Operational workflow discovery with your team
Rafiki AI enablement for training and support
Can I deploy multiple products together?
Does Rafiki AI work across every module?
Can households and retail data be connected?